micro batch skincare and pigments are made fresh weekly. They never reside on warehouse shelves for weeks or months. Because we believe your skin deserves alive ingredients.
the only way to truly sustainable beauty is less consumption of it
- Svetlana Zakharevich, Founder
made for skin,
luxury that is still handmade
minimalism isn't having nothing at all. It is having few items of value and quality.
we are transparent about our packaging, our teamwork, our world view and our ingredients. It's not just business we're open about. You are a person. We are people. It is personal between us.
WE ENCOURAGE PLAY
going back to the roots of adornment and decorating our pigments are easy, effortless, creamy, versatile. You can mix them together, top them off, the possibilities are endless.
We invite you to make a mess. Sometimes beauty is chaos, too.
think of your MINIMALIST as your colorful skincare
our pigments are packed with alive ingredients that make skin thrive. Always fresh, always with your skin in mind.
unlike plastic, glass can be infinitely recycled, reused, repurposed. Plus, our violet packaging protects every potent ingredient from oxidizing and light degradation.
a decade ago we've formulated our Minimalist to include the lightest as well as the darkest shade we still carry today. We proudly carry 22 shades to make sure absolutely everyone has a match.