Practice makes truth
Mechanical practicing of “self-love” tricks us.
Understanding WHY we don’t like ourselves is crucial. Specifically, why we don’t like ourselves in the first placeand the desire to fix it.
When our ancestors performed beauty rituals (hammam, banya, clay face masks, decorative cosmetics, etc) no one was doing it to be like anyone else. Women performed those beauty rituals to connect with themselves and each other.
Today’s “self-care” surely will have something to do with purchasing 30 steps of products aspired by a celebrity or someone of popular influence.
Where profit meets influence no one really wants you to fully *like* yourself.
Ironically, they want you to *love* yourself enough. Enough to spend on every new trend of ever changing beauty market.
This includes fear-mongering from clean beauty, fear-mongering from conventional beauty, shame and guilt from being undecided on either, never ending “sustainability”-washing where you’ll never recycle plastic well enough (because you sort of can’t), aesthetics industry where your nose and lips and jaw can always be altered to match Megan Fox (because she’s having a moment RN, again), etc.
It doesn’t end, it won’t.
So the question to ask is WHY is mechanical “self-love” is sold to us and who benefits from it.
And will mechanical self-love ever get us to a place where we like ourselves so much we don’t aspire to be like anyone else. Because we have come home.
the reds collection is here
THE REDS. These are a lip hybrid perfection. Opaque and buildable enough to be a lipstick, glossy enough to be a stain. A light glossy coat or a full color [without running] if you scoop some up with your finger or a spatula. Either way, they are soft, non-sticky and perform all day long.
Treat lips with the moisture of a balm, the coverage of a lipstick, and the glow of a gloss. With shades ranging from subtle to statement, there’s a Lip Boost for every mood. Glam your pout with Gressa Lip Boost. Light, non-sticky and moisturizing, it feels like a balm yet looks like a gloss.
Presented in a black box, this makes a perfect gift for yourself or someone else.
Wear alone or over any lip color of your preference. Double as a blush.
*Ricinus Communis (Castor) Seed Oil, *Copernicia Cerifera (Carnauba) Wax, Cocoa Butter, *Butyrospermum parkii (Shea) Butter, Magnifera Indica (Mango) Butter, [+/- Titanium Dioxide CI 77891, Iron Oxides (CI 77491, CI 77492, CI 77499), Mica CI 77019, Manganese Violet (Pigment Violet 16), CI 16035 (Red 40), CI 15850 (Red 7)]. *Ingredients from Organic farming.
AUX ROUGE - “The red”. Classic statement of strength and sensuality. Your own feminine signature.
NANCY- Carrot Red
REGAL - A deep dark crimson, warm and voluptuous. Suitable for a queen.
SARAI - a sheer glossy shade of subtlety-kissed lips, perfect for daily wear.
14 colors available